Why Did Google Want Blogger?

Posted by Phil Weber on February 22, 2003

Why Did Google Want Blogger? Wired News quotes Chris Cleveland, CEO of Dieselpoint, who thinks Google intends to take advantage of the fact that RSS is easier to index than HTML. In addition, changes.xml at weblogs.com would enable Google to know minute-by-minute which blogs have been updated and need to be re-indexed, allowing better search results in near real-time.

An interesting theory, but I'm not sure why Google had to buy Blogger in order to do this...?

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