Amazon.com rocks! OK, I'll admit that it's a little weird that a single site sells books, CDs, electronics, power tools and clothing. But, its product catalog notwithstanding, if I were creating an e-commerce site, I would imitate as much about Amazon.com as I thought I could get away with. I love its personalization features, and it simply makes online shopping a breeze. GoodExperience.com features an interview with Maryam Mohit, Amazon.com's V.P. of Site Development, with responsibility for the online customer experience. Want your e-commerce site to rock? Check it out.
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