- Web apps are often used infrequently (perhaps just once) and without extensive training. They must, therefore, be simple, without excessive features;
- Web apps should provide an overview of features and basic task flow, so that users can quickly understand what the app does and how it benefits them;
- Web users tend to ignore anything that looks like an ad. If you over-promote features of your site (with graphics, animation, etc.), users are likely to miss it.
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